# The SaaS Builder Podcast

The _SaaS Builder Podcast_ cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders.

Join [Randy Wootton](https://www.linkedin.com/in/randy-wootton-910/)—CEO of [Maxio](http://maxio.com/) and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry. From founders scaling startups to CFOs mastering financial growth, Randy & his guests unpack the decisions, strategies, and challenges that define success in SaaS.

## Episodes

### March 24, 2025
**What Role Can SaaS Founders Play in Effective Customer Success?**  
John Gleeson, General Partner and Founder at Success Venture Partners, shares his insights on the crucial role founders play in shaping customer success strategies within startups.  
[Listen now](https://www.maxio.com/podcast/what-role-can-saas-founders-play-in-effective-customer-success)

### March 17, 2025
**Why SaaS Companies Should Spend More on Brand vs. Demand**  
Omar Akhtar, Founder and Principal Analyst at Benchmarker, dives into the critical balance between brand and demand marketing for B2B SaaS companies.  
[Listen now](https://www.maxio.com/podcast/why-saas-companies-should-spend-more-on-brand-vs-demand)

### March 10, 2025
**Making SaaS Pricing an Art Form**  
Bill Wilson, Founder and CEO at Pace Pricing, delves into the intricacies of turning pricing into an art form.  
[Listen now](https://www.maxio.com/podcast/making-saas-pricing-an-art-form)

### March 03, 2025
**How is AI Driving Innovation in the Office of the CFO?**  
Ahikam Kaufman, founder and CEO of Safebooks AI, dives into how AI is revolutionizing financial governance.  
[Listen now](https://www.maxio.com/podcast/how-is-ai-driving-innovation-in-the-office-of-the-cfo)

### February 26, 2025
**The Maxio Institute B2B Growth Report**  
Alan Taylor, COO at Maxio, shares valuable insights from the latest Maxio Institute B2B Growth Report.  
[Listen now](https://www.maxio.com/podcast/the-maxio-institute-b2b-growth-report)

### February 25, 2025
**How Military Training Helps SaaS Leaders**  
Benjamin Shapiro, CEO of I Hear Everything, delves into the military experiences that shaped Randy Wootton’s approach to leadership in the SaaS industry.  
[Listen now](https://www.maxio.com/podcast/how-military-training-helps-saas-leaders)

### February 21, 2025
**How Strategic Executive Relationships Fuel Growth**  
Jay Thayer, founder of Jay Thayer Consulting, dives into the intricacies of building strategic executive relationships and their critical role in driving business success.  
[Listen now](https://www.maxio.com/podcast/how-strategic-executive-relationships-fuel-growth)

### February 20, 2025
**How is the Adoption of Usage-Based Pricing Accelerating SaaS Businesses?**  
Ray Rike, Founder and CEO at Benchmarkit, delves into the accelerating shift towards usage-based pricing (UBB) for SaaS companies.  
[Listen now](https://www.maxio.com/podcast/how-is-the-adoption-of-usage-based-pricing-accelerating-saas-businesses)

### February 11, 2025
**How to Finance SaaS Company Growth**  
Brian Parks, CEO and Co-founder of Bigfoot Capital, delves into the intricacies of capital structure for SaaS companies.  
[Listen now](https://www.maxio.com/podcast/how-to-finance-saas-company-growth)

### February 04, 2025
**Can Gen AI Optimize Your SaaS Pricing?**  
Steven Forth, Co-founder and CEO of Ibbaka, dives into SaaS Gen AI-powered pricing technologies, providing cutting-edge insights on optimizing your pricing strategies.  
[Listen now](https://www.maxio.com/podcast/can-gen-ai-optimize-your-saas-pricing)

### January 27, 2025
**Building Your CEO OS**  
Joel Trammell, Chairman and Founder of The Chief Executive Operating System (CEO-S), offers strategic insights on transitioning from project-based to enterprise-level CEO.  
[Listen now](https://www.maxio.com/podcast/building-your-ceo-os)

### January 13, 2025
**How Can I Lead My SaaS Team to Success?**  
Glenn Gow, CEO Success Coach, shares his extensive experience in AI leadership and strategic decision-making to guide CEOs in scaling their SaaS companies.  
[Listen now](https://www.maxio.com/podcast/how-can-i-lead-my-saas-team-to-success)

## About the SaaS Builders Podcast

Being a SaaS founder is hard. Product-market fit. Customer acquisition. Culture. Cash flow. Scaling… It’s a lot!  
There’s no roadmap, no magic formula—just hard-earned lessons from those who’ve been there.  
The _SaaS Builder Podcast_ cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders.  
Join [Randy Wootton](https://www.linkedin.com/in/randy-wootton-910/)—CEO of [Maxio](http://maxio.com/) and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry.  
No fluff. No filler. Just the conversations that move your SaaS business forward.